Apple: iPod: Future-Now: Sync or Swim!

apple bootlegThe iPod showed Apple that it could be more than just a conventional computer company, and that changed everything. Earlier this year, Apple officially discontinued the iPod nano and shuffle by removing them from its online store and slowly phasing them out from retail locations. The move was somewhat out of the blue, but one that makes sense when you think of the current state of technology. I suppose a few people will be greatly annoyed. Others won’t care. iPod sales are so low now, Apple hasn’t reported the sales numbers for years. The iPhone is the new music player. (And for some, the iPod touch—which endures for now.) There are several ways to define innovation, and I think that contributes to an enduring misunderstanding. One can take the approach that innovation means a breathtaking, unexpected new product that ignites the company’s fiances and takes the tech world by storm. One can argue that the iPod and iPhone did just that. Apple Music’a long-awaited spinoff series Carpool Karaoke launched on August 8th, and Apple launched a new video to promote it. The video is set to Willie Nelson’s On the Road Again, and it features many more celebrities than were originally announced, including Maisie WilliamsSophie Turner, Gwen Stefani, Ariana Grande, Camilla Cabello, Metallica, Billy Eichner, Blake Shelton, and many more.

jobsyoungold“The Day Steve Jobs Launched the iPod and Changed Apple Forever.”

It was early October, 2001. I was at home in Wales when my they called “Make arrangements to be online for an event on October 23rd. This is important.” There are videos of the Apple event, so I won’t go into a lot of detail. There were lots of charts and figures and discussion about the music industry. What I remember most, however, was the first time I was in the same room with Steve Jobs. He was in his prime. He was in control. The first iMacs had shipped, and the product was an amazing success. He was very, very confident. The iPod might be the most important product ever produced because it cast Apple from being a so-called toy computer company into an integral part of our modern tech culture via the avenue of a powerful medium: music. It forever changed Apple. And the world.

By the time Steve was done launching the iPod, it seemed perfectly natural for Apple to make a music player. Its design blew everything else out of the water. It was beautiful. It was well engineered. It was to be coveted. Apple had worked with a partner to build a near-miraculous miniature 5 GB hard disk inside. “A thousand songs in your pocket,” he said with a grin and some charm. It synced nicely with music you’d ripped into iTunes. (The iTunes store would come along later in 2003.) We were in awe. It’s said that without the iPod, the iPhone wouldn’t have been possible, and I believe that. Apple, under Steve Jobs, came to realize that it could bring a new perspective and set of integrated electronics to our lives. Sony started on that path, but never quite got there the way Apple did.

Innovation-2Innovation 1st, 2nd & Future!

The first definition above is often applied to Apple when Steve Jobs was trying to save the company in the late 1990s. The dramatic “One More Thing” announcement at events was cleverly designed to whet our appetites and make us believe that Apple was imaginative and resurgent. That turned out to be true, but Steve Jobs knew that he had to back up the hype with real, desirable products. He demanded as much from his engineers. The other way to look at innovation, and I think this is he proper one, is the application of original thinking and engineering finesse combined with significant resources to attack modern problems and create solutions that make life better for customers. In new ways.

It seems as if every time anyone writes about the iPod, a growing number of people call for updated models with Apple Music support. While the iPod touch of course supports the streaming service, the iPod nano, iPod shuffle, and iPod Classic never did, but rather stuck to offering music via an iTunes transfer only. It’s interesting to me that so many people seemingly have an interest or need for an iPod with Apple Music. It’s not really an idea that I’d ever thought of before, and I can’t really think of an instance in which anyone would choose an iPod over iPhone, iPad, or Apple Watch. Personally, I do see myself interested in an iPod with Apple Music built in. (I was always a huge fan of the iPod classic)

apple productsApple has made some significant advances in terms of how we live (health and fitness) and how we interact with devices. For example, we have AirPods, HomePod, ARKit, HomeKit, HealthKit, and amateur photography to name a few. Our Apple watch tracks our pulse, exercise and soon, perhaps, our blood glucose. An iPhone with a fast 64-bit processor executes 100 billion instructions to deliver breathtaking photos. Another factor is the size of the company. In 2001, Apple’s total revenue for the year was about US$5.4 billion. Today, it’s over $200 billon. August 2017: US index hits fresh peak after strong results push iPhone maker to record valuation of $827bn. (Quarterly profit rose 12% to $8.7bn (£6.6bn). Revenues grew by 7% year-on-year to $45.4bn)

When a company is small, dramatic changes are a significant fraction of revenues. They have an impact. And the company can turn on a dime

Apple sends Dow above 22,000 for the first time

Sales of the iPhone, by far Apple’s biggest moneymaker, grew marginally to 41m judging by Apple’s revenue forecasts for the rest of the year, it means we can expect anticipation for a big upgrade to the iPhone to step into overdrive, what with it being the device’s 10th anniversary year. In those 10 years, 1.2 billion iPhones have been sold! But even more promising was a resurgence in the iPad, its tablet computer that has suffered steadily falling sales. Apple sold 11.4m iPads thanks to the release of a new model, up 15pc. Revenues from its burgeoning Services division, which includes sales of apps, music and cloud storage, grew 22pc.

Either way.. Steve Jobs & Apple Changed The Way We See, Hear & View the world forever in the 21st century, the rise & fall of the company is not an issue, the continuation of innovation is given & recieved with open arms.. Play Loud 🙂 xx


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