Blood Red-Viral Black: The Alarm! 2017
The first release from the highly anticipated new album Blood Red available exclusively at www.thealarm.com Blood Red // Viral Black were recorded in Wales between October 2016 & January 2017. The Viral Black release will follow in September 2017. No copies will be made available via streaming, digital download or other retail outlets until 2018.
A collection of completely brand new material since 2010, features 11 Blood Red tracks mastered at Abbey Road Studios for both Audiophile Vinyl LP and CD Editions alongside a collectors 7″ Vinyl and Limited Edition Promo Disc. The recordings have been produced by George Williams whose credits also include The Alarm’s 2006 album ‘Under Attack’.
Coming Backwards: https://youtu.be/MLtrMHeyYCg
A brand new video for ‘Coming Backwards‘ one of the new songs on Blood Red was premiered worldwide http://diffuser.fm/mike-peters-the-alarm-coming-backwards-video/ a major online publication focusing on music related news and events.
The launch of Blood Red Viral Black that began with a first instalment release of Blood Red has already Sold Out of all Ultra Limited Art & Limited Edition packages. The Blood Red CD Edition is only available for purchase in The Alarm online store. Sales of Blood Red have exceeded all expectation, with fans rushing to snap up copies knowing that this music will not be published at online streaming services or other retail outlets until 2018.
Coming Backwards is also the featured track on the Man In The Camo Jacket – Motion Picture Soundtrack Album released on Limited Edition Vinyl Saturday as part of Record Store Day.
“When writing and recording ‘Coming Backwards’ I felt it made connections to the energy of the band that was on full display through our first ever video for ‘The Stand‘” Peters tells us. “When we first connected with audiences back in 1983 it wasn’t just because of our music, it was also through the way we presented ourselves and conducted our performances on stage. It was also transmitted through the iconic Red Poppy which I paint-sprayed across the backdrops of the video and at our early stage shows. ‘The Stand’ video and performance really lights up the screen when it appears in the Camo Jacket film and made me see connections to the past history of the band that could be brought forward and made relevant for today’s audiences, especially the kind of people we will play to on the Vans Warped Tour this summer.”
Eight years in the making, Man in the Camo Jacket chronicles Peters’ rise to fame and the subsequent health struggles that he has faced and his inspiring road to recovery. A three-time cancer survivor, Peters formed the Love Hope Strength charity, which, according to its website, uses its funds to “purchase medical equipment and supplies, raise awareness through special events, documentaries and media, and help build cancer centers.”
The new film features performances from Peters and guest appearances from friends like Slim Jim Phantom (the Stray Cats), Duff McKagan (Guns N’ Roses), Glenn Tilbrook (Squeeze), Billy Corgan (Smashing Pumpkins) and many others. Peters shares additional insight into how he and director Fahad Vania brought the video concept for “Coming Backwards” to life, working at Rebl HQ, based at Full Sail University in Orlando, Florida, where they shot the video.
“The production team re-created the famous set of the MTV show The Cutting Edge (which was where we cut the original video for ‘The Stand’), I set to work paint-spraying the red poppy and lyrics onto the back drops and I think the performance and edit totally captures the modern spirit of the Alarm today,” he explains. “Still maverick, still making the kind of ‘stand’ that I first sang about in the original song, only this time the ‘making of the stand’ is now very real in the sense of my own come back from cancer and the work of our charity Love Hope Strength which is saving lives at concerts and festivals across the globe.”
An ultra special Limited Art Edition will feature a one off and unique inner sleeve containing an original painting created individually by Mike Peters for each of the first 100 copies. A Blood Red Film about the creative process that inspired Mike Peters to write and record Blood Red // Viral Black is a ten episode serialisation. The serialisation contains exclusive interviews with Mike Peters and acoustic versions of each of the ten songs that accompany the first release of Blood Red at http://www.thealarm.com with repeats on The official Alarm facebook page at www.facebook.com/TheOfficialAlarm
“The idea for Blood Red Viral Black first took hold of my imagination during 2013 when I found myself writing masses of lyrics not directly linked to music in any way whatsoever” says Mike Peters. “This was unusual for me, and a turnaround from the way I have always worked before (apart from the odd exception). Whenever I found some time to spend in my writing studio, I would surround myself with (what had soon become), a mass of words and then try and put music to what I had written. At the same time, and to try and decipher some of the feeling behind what I had written down, I also began creating statement art, by either writing, painting or paint spraying some of the words that had caught my imagination onto paper materials. This random act became the conduit that would lead to the music and the unification of expression with melody. It enabled me to hear the kind of music I wanted to write, and by seeing emotion in the type of art created, I was then able to marry all the three components into one form. WORDS + ART + MUSIC = SONG. This process was integral to everything you will hear through the Blood Red Viral Black experience that will unfold between now and 2018.”
Mike Peters has been creating on and off stage art for all of his live projects since the birth of The Alarm, most notably for 1983’s video of The Stand, which featured a spray paint poppy and lyric representation that allowed the band’s MTV Cutting Edge performance to project beyond the TV screen. In fact, many pieces of one-off art have been drawn onto record sleeves, clothing, t-shirts and photos at stage doors throughout Mike Peters’ entire musical journey. “Because this process was so important to what you will eventually hear, I decided to carry the ritual into the heart of the actual recorded medium in as personal and direct way as possible. I wish I could have created a piece for every single LP and CD that will find it’s way into the world, but I have had to keep my enthusiasm in check and work to a limited edition of one hundred. I hope you enjoy what you receive and can feel the synergy I felt when writing and recording this project I have christened Blood Red Viral Black.“
Blood Red Track listing and special editions are as follows:
There Must Be A Way
Love and Understanding
Brighter Than The Sun
Tear Apart [CD Only] / Prisoners [Audiophile Vinyl Only]
No Greater Love
BLOOD RED VINYL LP
Limited Edition Red Vinyl LP with Die Cut Gatefold pressing with one-off original inner sleeve art Created and signed by Mike Peters using acrylics, spray and other art materials. 10 songs including exclusive to Vinyl track ‘Prisoners’ and complete lyrics.
BLOOD RED CD
Die Cut Gatefold CD Pressing with Inner Sleeve and 12 page lyric booklet. 10 songs including exclusive to CD track ‘Tear Apart’.
BLOOD RED INTERVIEW & ACOUSTIC SESSION CD
Intimate interview and acoustic session disc with Mike Peters
An exclusive insight into the creative process behind Blood Red Viral Black
Contains 10 exclusive acoustic performances of the BLOOD RED songs [Running Time 55.46] [Acoustic Session CD Exclusive to the Art Limited Edition only]
There Must Be A Way 7″ VINYL SINGLE
Double A-Side Vinyl 7″ with live version of ‘There Must Be A Way’
Live Version taken from the BBC Television Programme 25th Anniversary Gathering 2017
There Must Be A Way Promo CD
Features There Must Be A Way and a previously unreleased edit version of The Scriptures taken from the Man In The Camo Jacket motion picture soundtrack.
The Blood Red campaign only at thealarm.com