Not Bad For A Ginger Busker With ONE Guitar!
New year, new music from Ed Sheeran. Hours after the singer/songwriter released two tracks off his forthcoming third studio album, both tunes launched to the top of the Billboard + Twitter Trending 140 chart Friday morning. Ed Sheeran’s return has been an immediate success with both of his new releases shattering Spotify’s record for one-day streams. Two sides of the same coin.. One side will fly onto UK radio with it’s ‘Coldplay’ style while the other is pure USA with a Tiberlake mixed by Timberland vibe!
With a xylophone-like rhythm and synthesized beats, “Shape of You” doesn’t quite sound like your typical Sheeran tune. But that almost serves as an indication of what the “Thinking Out Loud” singer has been up to during his hiatus: creating music that still feels like Sheeran, just with a new twist. Similarly, “Castle on the Hill” has a Train-like vibe with a fast-paced, yet powerful melody that builds to an epic chorus that’s just as Sheeran as all of his past singles. Needless to say, Sheeran is telling the world he’s back in compelling fashion.
Sheeran’s “Shape of You” was played 6,868,642 times after it dropped last Friday, according to his record company Warner Music, while its counterpart “Castle On The Hill” was listened to 6,168,395 times. That’s 13 million plays in one day, or roughly half-a-million listens each hour. Both songs blow away Spotify’s previous milestone set by One Direction’s “Drag Me Down,” which had 4,759,698 plays back in July 31 2015. 1D’s hit broke the previous best set by Wiz Khalifa’s “See You Again,” which was streamed 4.26 million times on April 17, 2015.
Sheeran’s two comeback singles reached more than 25.8 million global Spotify streams in 48 hours, and its accompanying lyric videos enjoyed more than 10 million combined hits on YouTube in the first 24 hours, a feat which represents his fastest-ever video launches, the music major notes. It’s not the first time Sheeran has established a new high-mark on Spotify. “Thinking Out Loud” (off his sophomore album x) in 2015 became the first song on the music service to hit 500 million streams.
“Shape of You,” which the 25-year-old co-wrote with Johnny McDaid and Steve Mac (who also produces) and “Castle On The Hill” (written by Sheeran and Benny Blanco, with Blanco on production duties), are Sheeran’s first new recordings since 2015.
The redheaded brit — who hasn’t released his own single since “Photograph” in May 2015 has been teasing new material on social media since Sunday (Jan. 1), giving fans a taste of the bouncy new groove as well as a hint that his next album is called Divide. As promised, Sheeran finally delivered new music early Friday morning (Jan. 6) with two new tracks. “Cause I’ve been away for a bit here’s two singles rather than one,” Sheeran wrote on Instagram with snippets of each song. Behold, “Shape of You” and “Castle on the Hill.”
The new songs are slated to appear on his latest album ÷, pronounced “divide” Sheeran has yet to announce a release date for the album.