Tidal: High-Res Music: We Say We Want It… Don’t We? I Do!

tidal1High-Res Music: We Say We Want It, Don’t We? I Do!

Tidal, a new service from Norway’s Aspiro Group, streams ultra-high-quality digital music for $20 a month. Its “lossless” files are compression-free, meaning audio has lost no quality after being converted to playable digital files from the original recordings, unlike mp3s and other files commonly used in streaming. Tidal also offers curated (and Canadian) editorial content and HD videos, but high-fidelity audio is at its core. Chief executive Andy Chen calls it “the ultimate musical experience” – the next logical step in the proliferation of streaming. TIDAL is available in the U.S. and the UK.

Unlike any other service currently on the market, TIDAL offers high fidelity sound quality, high definition music videos, and curated editorial, expertly crafted by experienced music journalists. TIDAL offers high fidelity lossless sound quality, a prerequisite to enjoying music the way it was intended by the artists. For a single monthly subscription, TIDAL is the first to offer both quantity and quality with an extensive music library of 25 million-plus tracks, streaming at more than four times the bit rate of competitive services. TIDAL subscribers will also be able to watch more than 75,000 music videos, all ad-free. TIDAL’s editors hand pick the music presented in the service, personally selecting and showcasing the best new albums and tracks across all genres every day.

Tidal’s audio has a bitrate of 1,411 bps, while Rdio’s maximum is 320 bps; both have comparable libraries of 25 to 30 million songs. So high-res audio seems to be making inroads. But will it succeed with a general public that has long ago signaled that MP3s (and worse) are “good enough

tidal2Users in US and UK can sign up at www.tidalhifi.com

Aspiro AB today reported that the company will launch its HiFi-music streaming subscription service in the US and UK this fall. The initiative is a natural expansion to the previously communicated strategy to increase number of subscribers and maximize revenue per customer.

The new streaming service will be marketed under the brand TIDAL, at a monthly cost of USD 19,99 in the US and GBP 19,99 in the UK. Different to other players on the streaming music market, TIDAL will offer HiFi-sound quality, music videos in HD-format and tailored editorial material produced by experienced music journalists. Preparational launch activities are initiated today through a new website – www.tidalhifi.com. Aspiro’s HiFi-subscription service has already seen a large demand in the countries it’s previously launched in as WiMP HiFi. After recently having completed a successful new share issue, the company now has the financial resources to expand geographically and offer the streaming service to consumers in other parts of the world.

“The demand for HiFi-sound is growing fast, while consumers all over the world want a broader music experience through access to for instance music videos and editorial curation. Aspiro offers a unique music service and we now look forward to, in cooperation with partners, making it available even in the US and UK, two of the biggest markets for hifi equipment and customer base”, says Aspiro’s CEO Andy Chen.

headphonesAspiro in Brief
Aspiro is a media technology company on the forefront in the ongoing redefinition of music consumption. Through its subscription service WiMP, the company offers a complete music experience with HiFi quality audio and integrated editorial, magazine and video. In parallel, Aspiro is a content provider to the online media industry through RADR, helping its partners to attract and retain visitors on their web sites. Read more on www.aspiro.com


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