Free monthly magazine that was once UK’s biggest-read music title hit by ‘current market conditions’ including collapse of HMV. The title, which focused on indie music, launched in 1999 and was once the most-read in the sector in the UK. However, it relied on HMV to distribute tens of thousands of copies, and its circulation fell from 100,630 copies in February last year to 55,580 in June after the retailer closed 81 of its stores. It was owned by live music business Mama & Company, which runs venues including London’s Kentish Town Forum and Camden Barfly, and the HMV Ritz in Manchester, plus festivals such as Lovebox, Great Escape and Global Gathering.
A statement on the magazine’s website read: “After nearly 15 years of pioneering new music journalism, the owners of The Fly are officially closing the magazine as a result of current market conditions surrounding publishing. We offer gratitude and wish well all the staff and contributors that have allowed us to deliver the UK’s longest serving monthly free sheet. To the multitude of artists and musicians that have graced our covers, the advertisers and sponsors who have supported us and our loyal readers, we salute you.”
It added that “ownership of the digital and online brands will now pass to the magazine’s longest-serving member of staff, editor JJ Dunning”, suggesting that the brand may survive online. Dunning tweeted on Friday afternoon: @jj_dunningFeeling very empty and sad today. If someone out there wants to help me, @ben_homewood and @alex_denney carry on the magazine, get in touch
The magazine recently held its first awards at the Forum, which featured acts including The Horrors, Thurston Moore and Wild Beasts.